What best describes your business?

Ecommerce Brand

Marketing Agency

Coach / Consultant

Lead Generation

What's your monthly ad spend?

₹0 - ₹1,00,000

₹1,00,001 - ₹5,00,000

₹5,00,001 - ₹2,000,000

₹2,000,001 & Above

Do you know exactly which ad, platform, or campaign brought in your last 10 customers?

Yes — I can track that easily

Kind of — I check Meta or Google dashboards

Not really — it’s all over the place

No — I’m flying blind here

How do you track leads or purchases across different platforms (Meta, Google, etc.)?

I use each platform’s own dashboard

I use Google Analytics

I use UTMs manually

I don’t really track across platforms

When you increase budget, how confident are you in what you’re scaling?

100% — I scale based on what’s working

50-50 — I use a mix of gut and data

Low — I mostly guess and hope for the best

I avoid scaling because I don’t trust the data

Do you know how many of your actual purchases are being tracked correctly by Meta or Google Ads?

All of them

I think most of them

Only some — I’ve seen gaps

No clue — it’s probably broken

How do you decide when to kill or pause a campaign or adset?

Based on CPA/ROAS inside Ads Manager

When it “feels” like it’s not working

Based on manual Excel reports

I just keep running it till budget runs out

How long does it take you (or your team) to generate a complete ad performance report?

A few minutes

1–2 hours

Half a day or more

We don’t do regular reports

Are you able to track the full journey of a user — from click to lead to purchase — in one view?

Yes — I use an integrated system

Sort of — but it’s split between tools

No — it’s a black hole

Didn’t think it was possible

How do you prove your ad results to clients/investors/team members?

With proper data and reporting

I send screenshots from ads platforms

I show revenue numbers separately

I mostly just explain things on calls

What’s your biggest frustration with your current ad tracking setup?

What would solving this tracking problem help you do faster?

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